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Lacoste? First, it is a logo which has a history. One of the fathers of the mark, René Lacoste, was a great tennis player, Member of the France for the Davis Cup team. In 1927, in the match against the American team, the captain of the team of France promised its players a suitcase of skin of crocodile if he won the match. Lacoste won and was overwhelmed by the American public as the crocodile, because on the courts, the player had demonstrated such a tenacity that he don't leave never go of his prey. History is in progress. 1933: 1933: René Lacoste, a young retired, founded his company with René Gillier.
They invented the famous polo knit short sleeve at a time where players play in white shirts with classic cotton. Another innovation: a logo embroidered on the left side, just above the heart, which has never been at the time. The fact remained within the garment. René Lacoste takes on the display of a large crocodile, three times larger than its current size. The logo, in its original size was reissued in 2003 at the celebration of the mark of 70 years. After a break of several years during the war, the activities have resumed in 1946, the Lacoste shirt launch an attack on all markets, taking advantage of the glory of its founder to promote its products, on the tennis court and beyond.
The Americans quickly becomes crazy to Lacoste, who continues to innovate. First of all, by the color: the polos quickly following the fashion trends, Lacoste dare Rose, blue oil, Green Apple, colors that give a style imposes a kind. Thirty years after its launch, in 1963, the mark is in orbit. 300 000 copies are sold on average every year around the world. Bernard Lacoste, a son of René, took the reins of the company. A year before his death in 2006, he sold 50 million products in 100 countries. Lacoste exploded, expand its own lines and its licenses. Perfumes and cosmetics are with Procter & Gamble, but also footwear, watches, sunglasses and other fashion accessories. Wanting to always be in harmony with time, the mark has worked since the beginning of the 2000s with designer Christophe Lemaire; that could inject a new wind in the lines of the House. He rejuvenated the cuts, used new fabrics, combining the knitted classic, for example, for the spandex mesh and extended ranges, doing more in addition to the garment Department Lacoste sport sportswear. Pants, sweaters, jackets, shirts, men and women can wear Lacoste advanced feet to go to the Office, out in casual and of course practise his favorite sport.
The brand has never ceased to sponsor athletes, tennis or becomes champions of golf, known as the American Andy Roddick or will as French Richard Gasquet. Lacoste, who has developed a global network of stores, is a reference for luxury sportswear. And it will gradually be intent to enter its path in the mode itself.
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Cake and rockets, a wonderful name for a rather funny yet talented Chicago according to label t-shirt. You can read the history behind the choice of the name here. What I really like about C & R is the fact that unlike too many labels out there that produce "tees funny", they have kept their eyes on the ball when it comes to the quality of the illustration and design of their past four tees. Their artists include the awesome Joshua Kemble, the very talented Tasha Chapman and the extremely complex Laura Barnard. Still, I get requests from t-shirt labels suspicious that flood the market with snatching of jokes printed on cheap tees.